What to do when the Economy is down

A down economy is challenging for every business. Now there is a study out that shows that consumer are paying less attention to new product launches when the money is tight. This is especially hard for emerging businesses, according to a recent survey.

This study showed that out of 1,000 consumers 69 percent could not recall a single product launch this year.
What does that mean for your business?

You need to worker harder to grab your customers attention. How do you do that? You either start putting your dollars into advertising or you start making a communication plan that includes a strategy for building a reputation and trust in your service/products and company.

• Set aside time to set your communication goals.
• Look at your budget.
• Look where your customer are.
• Determine what medium you are going to use.
• Plan how to measure your communication success (what worked, what didn't work).
• Eliminate what didn't work.
• Do more of the things that worked.

Remember:
Contact the media at least once a month for the reasons I described at the beginning.

can you afford to have an ad running every month? A medium ad can cost you $200-$2000 (depending on the magazine or newspaper).

The same amount can get you into six and more magazines when doing PR. It also builds your reputation to have someone else talking about your business other than yourself.

If you decide to need help in getting your word out, don't hesitate to contact us. It's our business.
http://www.pr-online.com/