The consumer is starting to spend Christmas money in October and considering that a press campaign takes about 3-4 weeks, now is the time.
The money is not sitting as loose as it used to after recession and lay-offs and consumer are more informed and educated about what they plan to spend their money on.
Make sure you are getting into the game now - before your competitors are sending their press releases to the media.
Many magazines and newspaper are now collecting interesting articles about new products and services for their Holiday issues (and there is only so much space reserved for it).
If you are selling to businesses - many corporate departments projecting their budget needs now for 2012. If there is still money in the budget, they need to spend it by the year’s end.
Bottom line:
If you want to be mentioned, get your pr in place to be ready. Don't wait until November when the media is already filled with precious mentions and the dead-line has closed.
The same is valid for Radio or TV interviews, reserve time now in the media calendar.
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