Here are some inexpensive ideas for your DIY pr campaign:
Press Releases
If you or your business has something newsworthy to say, you should submit a press release to all offline news sources. You can also submit press releases online, which can see your business name mentioned in a variety of online news sources. Press Releases are also great for Search Engine Optimisation as they can become ranked in the Search Engines in their own right.
Blogs
Another cheap option to boost your brand, your marketing and your public relations is to use a blog. Blogs are a great way for you to connect directly with your target audiences, as well as provide instantaneous feedback.
Forums
Web Forums are another great way for business owners to network with customers and potential business partners. They are a great way to network and to build your reputation as an expert.
Articles
Submitting articles to online article directories are great for Search Engine Optimisation and for building your expertise. If you provide valuable information, you will get great click through rates, and back links to your main site can help boost the ranking of your main site in the search engines.
Search Engine Optimisation
Build back links through directories, submit articles and have blogs to make sure that your main sites appear high in the Search Engines. Make sure you do proper keyword research to ensure that you are actually appearing for results that people are searching for.
Web 2.0
Social Networking sites such as linkedIn and twitter can be a new and vital way for you to network with potential customers. Web 2.0, and user generated content can be a great way to boost your business.
Guest Blog by Hamish Johnes
check out our website: http://www.pr-online.com/ for more DIY tools or request a free quote if you need some PR help.
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