LET ME SEARCH
I want a search box, plain and visible, preferably at the top of every page but definitely at the top of the homepage. If you don’t have a site search, you can get a great free search tool in phpDig.
TALK TO ME
Company contact information belongs on every page, preferably in the footer. The footer area should also tell me a mailing address, a fax number and not merely supply a link to a contact page. Think: single-clicking! One click to get where you most want to go should be a navigation goal.
HELP ME
You can add online help to your site through Live Chat. Of course, you have to make an employee available to respond, even if only a few visitors click the icon. Surely, someone sits at a desk during the day. Think how important they will feel.
FEED ME
I want to know what your company is up to and what new products you have that will benefit me. Send out an RSS feed of new information or products. If you’re not into coding, try one of several free Open Source apps to generate RSS from your Web site.
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