9 ways to run your company

Public Relations can do a lot for your business, it can bring you new customers, build trust to current customers, gets the word out and raise your reputation. As PR professional, my team and I stand behind your company as if it is our own. We care and want you to succeed. Here are 9 tips that get you ahead:

1. Make mistakes.
You won't like it but you will learn from it, analyze them and eliminate them.

2. Your business is YOU.
This one addresses start-ups and small business owners. Be true to yourself, like what you do and do what you do well. Treat your customers and the people you work with like you want to be treated.

3. Offer something other people want…
and in many cases need. You don’t just follow your passion unless your passion produces something other people will pay for. PR can help you explain your product or service to the public, with an objective and fresh view.

4. Plan
Have a business plan - even if it's only two pages. Keep adjusting it, changing and adapting - because the market is ever changing as well.

5. Don't spend money you don't have
Unless you know it is a ROI (Return of Investment).

6. Invest in business growth
Sit down and think what would help your business grow. Is it an accountant that could do you bookkeeping more effective and in less time than you? Is it to let others know you exist (hint, hint) or is it a part-time staff to answer phones and do other administrative work that keeps you from running your business?

7. Put growth ahead of profits
Invest in product or service quality, branding and marketing - after you know that the cash flow comes first.

8. Hire wisely
After you start your company, you will likely do most of the work yourself. Once you grow, take your time to find the right people that share your values and combine them with their expertise. Don't just hire to keep them occupied. Make sure they give you back the time you used to spend on these tasks and you can now use to grow your company.

9. One big family
Make sure you have a positive and dynamic atmosphere in your company. We have seen lots of companies where the employees refer to the management as 'they' instead of seeing the company as a team. We have coached business owners in internal communication with the goal to have everyone saying 'us' and 'we'.

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