Take your time picking out a name and logo. It should be easy to remember but unique. We picked pr-online because that what we do. Efficient PR that can be done over the internet by sending out emails and electronic press releases. We also have the '.com' in the name to remind people where to look for us.
6. If at first you don't succeed...
The nice thing about a business is the ease with which you can change direction, purpose, or speed. So don't hold on to an idea that turns out not to work. Try another. Eventually, one idea will be right for you.
7. Triple-check your work. Mistakes are costly — and leave everyone wondering what else you might have done wrong. Can you be trusted in the future?
8. Always do what you say you'll do, and more.
We always try to respond within the same day, often the same hour. Customers appreciate speedy service. When you have a problem, say, a deadline that can't be met, tell your customers right away. Say you're sorry with a discount — or a free gift. In fact, throw in extras even when you don't screw up.
9. Be accessible
To both existing customers and potential new ones. And remember, it's not just customers who count. Win the respect of suppliers and you'll get faster deliveries, plus valuable referrals. While no one drops everything to answer a letter or speak to every caller, do reply promptly.
10. Value your existing customers
80% of your business should come from 20% of your customers.
And:
Begin small, then grow slowly, and you won't have to put the touch on friends and family — or plead your case to banks or venture capitalists. If you start small enough, the only thing you'll have to fear is success. You won't need to spend a lot of time or money on: advertising, employees, insurance, stationery, business cards, logos, lawyers, bookkeeping, contracts, office space, or phone systems, to name but a few.
Read also Finding your calling - Part 1
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