1. CONTENT
Relevant and useful, interesting, thought-provoking, controversial, and entertaining.
Keep content topical, informative, and non promotional, check your grammar and spelling and organize your content.
Use a headline that draws attention. What a headline should not look like: read
Who is your target audience. You need to think about the type of person, on average, who you want to attract to your blog.
Who will be the one writing articles?
How often will you publish? – Plan or schedule how frequently your content will be published. Be consistent.
2. READER ENGAGEMENT
Call-to-Actions – Your blog should be lead generating. Call-to-actions can include: newsletter sign-up, eBook download or webinar registration.
Comments – Be sure to moderate your comments for spam.
Lists – People like to read posts with a nice, simple presentation of information.
Search – Give people the opportunity to find content easily and quickly.
3. INTERACTIVE MEDIA
Images – You want to think of images as supporting assets.
Video – This is pretty much the same as with images.
4. SUBSCRIPTION OPTIONS
Email – People like options. So give them the option to subscribe to your blog via email.
RSS – This is a standard feature for blogs.
Social Media – Give people the option to share your content. Have the icons display alongside your blog posts.
5. MEASUREMENT
Javascript - You should be using some kind of tool for the purpose of tracking traffic, which means you will have to copy and paste some kind of javascript code into your website for that tool to track that information.
Analytics – Look at page views, links, comments and where content was shared.
Also read:
Things to know before launching a blog
Answers to common objections writing a blog
7 Reasons for Blogging
Picture by creative syndicate.
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