PR for Non-profits Part II

Ten Non-Profit Public Relations Tips:

1. Make sure your public relations plan is in line with the organization’s long-term strategies.
2. Keep your volunteers, staff and donors well informed of your organization’s activities.
3. Maintain a clean and updated donor data base.
4. Have a key volunteer and staff person trained as a media spokesperson.
5. Create or update a crisis communications plan.
6. Become an information resource for the media.
7. Pitch story ideas about your cause.
8. Clearly define and communicate the organization’s objectives and results.
9. Create co-marketing opportunities.
10. Spend time getting involved in your organization’s programs and its recipients. This will stimulate creativity and provide you with direct experience that you can translate to external audiences.