Set up your profile and think of who you would like to follow. These can be your friends, competition or desired clients. Follow them and observe how twitter works for a while. Re-tweet and get a feel for twitter.
Organize your tweets with HootSuite or TweetDeck.This can also help you monitor your tweets, monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles etc.
Be polite and respond. Or answer questions. Or say thank you for following. You get the 'picture'.
Track your links.
Use a URL shortener like bit.ly or goo.gl. This will make it easier for others to re-tweet your tweets.
If you like to follow different sites with one subject, create a list. This way you stay organized. You could call your list 'journalists', 'eco-companies', 'local experts', etc.
Follow people who follow similar interests.
And follow their followers. This will increase your list of followers as well.
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