- I don't have anything to say. It is similar to classical public relations. Let others know you are out there and what you are doing. Use new hires, expansion, modifications or your knowledge to gain trust and respect. It is free PR. More and more savvy small businesses are catching on to the value of blogging.
- I don't want to driving more traffic to my website. Blogging is about more than just driving traffic to your website. Blogging is about creating awareness and sharing what makes you unique. You target the clients who are interested in what you are having to say.
- I have enough clients. This might be the case right now, but what about in one or two years? You also might want to choose the kind of client you like to work with. You can do this by increasing potential clients and which will increase the quality of your client-base and improves the quality of your business.
- I don't have time to do all the social media stuff. Determine where your clients are and which social media they are using. pr-online.com doesn't use facebook for example. Write an article here and there about what makes you different. Give visitors of your website some free advice, show them you care, give them insight into your business. This is not always possible with a website. A blog gives you the possibility to elaborate.
Also read: 7 Reasons for Blogging
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