- Each blog post is a public demonstration of your knowledge.
- Engage in a dialogue. Make sure readers will have the option to comment on each article to share their opinion. Communication is a 'two-way street'.
- Get found. Blog articles are an SEO opportunity. Write blog posts targeting niche keyword phrases that are likely to draw highly qualified prospects.
- A good blog offers value. Blog articles get read because they are interesting, informative, and not sales-focused. If readers link to your blog - your blog and site is getting more traffic, which translates into more sales leads.
- Blogs will tell people more about you.
- Blogs can be used as a 'behind the scenes' tool. Through a blog, prospects will get a sense of your company’s people, culture, and vision.
- A blog is good pr. It gives you a different media stream to use and it is not censored by editors and writers, but they can choose and pick the information they are interested in.
Read tomorrow: Answers to Common Objections to starting a blog
Read Wednesday: 40 Blogging terms to know
Read Thursday: Things to know before launching blog
Read Friday: Checklist - How to start a blog
Read in the next weeks:- Where to put your blog
- 8 Beginner mistakes and how to avoid them
- 10 Ways blogging helps with your marketing plan
- Recipe for Business Blogging Success
- 5 blogging best practices
- How to create a successful blog in no-time
- 4 Business Blogging Lessons from Google's Chief Blogger
- Blog pr tips
- 5 Types of Posts to Feed Your Business Blog
- 5 Types of Blog Content That Encourage People to Link Back to You
- Free links to promote a blog
- 8 awesome ways to market a blog
- Ways to measure the success of your blog
- Guest Blogging: How to Approach It
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