When submitting your press release to the media, you need to develop a number of different stories to pitch to a different media outlets because each media source has interests that are specific to it. That's the secret to a successful PR campaign.
One of the biggest mistakes companies make when launching a PR campaign is that they approach the media as one huge unified organization.
Develop your primary story and modify the pitch to meet the needs of each magazine, newspaper, radio show and TV outlet.
Is there a trend story connected to your product? How about testimonials? What is the story behind the product?
After you've developed your stories your next step is to create an appropriate, targeted media list. Now combine the two, match the various pitches to the appropriate media outlets. Listen to what they need. Do some research and gain insight into their stories. Create compelling stories, a targeted media list and a strong pitch.
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