Find a good subject line
A good subject line can often 'make or break' reading the rest of your press release or landing in the 'delete folder'. Try to be short and to the point as you can.
Opening Sentence
Another important point how to make sure your press release is getting some attention is the opening sentence. Make it as interesting and compelling as possible to readers who want to know more.
This is your chance to tell the reader why the subject is so interesting and why they want to read the rest.
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Try to get peoples' attention and tell readers how they will be affected by what's in your press release.
Main body
The body of the email is your chance to explain in more detail what your company, service or product is doing and its benefits. Readers wnat to be educated by what you're offering.
Take your opening sentence and break it down the 5 'w-questions' Who, What, Where, When and Why.
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