6 right ways for initial contact to the press

You've got a story for your business - congratulations. Now it's time to contact the press about it. How do you do it?

1. Choose the right publication when distributing your press release. Pay attention to the tone (are they technical, casual, business oriented etc.)
2. Since you are sending a press release and not an ad, you need to talk to an editor, not an advertising manager. This is very important since the advertising department is eager to selling you ad space.
3. Find out who the right editor for your article is. Almost every magazine or newspaper has their specific editors (sport, business, culture etc.)
4. Editors often work with a tight deadline and are in a time crunch. Make sure you know what you want to say, be brief and convincing. It is important to build trust but be sensitive about the editor’s time. Offer to phone back if it’s an inconvenient time.
5. Give an editor enough time – max. two weeks to process your story or more for a special feature or monthly publication.
6. Start a database with the name of the publication and contact details of the editor,,phone number, email etc. Make sure you keep this information updated.

The preferred way of getting information to the editor is a press release. If you need help, check out our Do-it-yourself tool on our website http://www.pr-online.com/diy.pdf

 

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