Content management - are you ready?

In a world where

• Twitter users generate over 2 million daily tweets. 2,200 new tweets every second.
• The average Facebook user creates 90 pieces of content each month. More than 30 billion pieces are shared monthly, an average over 7 billion a week.
• Google takes in over 8.5 billion monthly search queries to find relevance in it all.

So, how do you get your message through? Media these days has changed it's form. It has changed from a classical information to a media mix with social media, codes, comments and anyone with a mobile device and a browser can start publishing. We release information, 24/7.

The way we review content has changed. It is not the black and white newspaper article anymore, we now have the choice between text, photos, graphics, audio, video and code.

The boundaries of pr are becoming fluid between using the tools of social media such as a facebook app and customer service such as 'like' and contests to spread the message.

The Focus wrote "We discuss brand strategy, media planning, creative development, social media, news calendars that guide PR, plus all avenues to get employees behind corporate and brand programs.

Content is in the center of it all.".

New ideas, leaders and content approach is emerging to connect content with community. News have always been content, in a 2D format (newspaper, magazines etc. ) but now the content has become 3D that lets the user decide how to view it.